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Businesses can use many different methods and platforms to create their content marketing strategies. Some use blogging and email marketing, while others focus on social media and SEO. Find the right mix for your business by reading the tips below from members of our online small business community.
Take the right steps to start a blog
It’s not too late to start blogging for your business. However, the process requires several steps. Follow this guide by Dan Swords to start your new blog off on the right foot. Then visit the BizSugar community to see what members are saying.
Create emails in more than 10 languages simultaneously
Email marketing is still a very useful communication tool for businesses. However, companies increasingly need to reach a global audience, which makes it necessary to produce emails in multiple languages. You can save time by following the steps in this Decipher Zone post by Mahipal Nehra for your next email campaign.
Use these easy tips to improve your SEO
No matter what type of content you produce, SEO is almost certainly an important consideration. Increasing your search traffic doesn’t have to be difficult. Check out the tips in this 99signals post by Sandeep Mallya for some easy options.
Check your ranking on Google with these tools
In order to improve your SEO, you first need to know where you stand. There are many tools available to check your rankings, including free and paid options. Eric Emanuele reviews several of them in this post.
Improve the content experience for your audience
Ultimately, content marketing is about creating a valuable experience for your audience. There are many ways you can improve this experience for your readers and potential customers. This Content Marketing Institute post by Lisa Dougherty offers several easy tips.
Find the best Facebook scheduling tools
Social media is another essential component of any content marketing plan. Facebook is one of the most important platforms. Scheduling tools can help you save time when posting to Facebook. Blogging Wizard’s Adam Connell lists some of the top options in this post.
Run a successful contest on social media
No matter which social platforms you choose, contests can help you increase engagement. So, how do you run successful campaigns? Mary Kilchlin shares some helpful tips in this Iconosquare post.
Improve Success with LinkedIn Lead Gen Forms
Social media can also be a great place to collect leads. But you need a system to collect this information. This is where LinkedIn Lead Gen forms can help. Learn all about this tool and get tips to improve results in this mvpGrow post by Eyal Katz.
Get inspired by recent UX design upgrades
The user experience of your website and other digital platforms can also impact how customers view your brand. Big companies like Netflix and Snapchat are constantly improving their user experience. You can get inspired by the recent changes after reading this Mind Inventory post written by Manoj Rajput.
Take steps after YouTube removes your content
If you share content on YouTube, some videos may periodically be removed due to copyright or policy issues. So what can you do if this happens? Lisa Sicard explains the steps in this Inspire to Thrive post. BizSugar members also shared their thoughts on the post here.
If you would like to suggest your favorite small business content to be considered for an upcoming Community Roundup, please send your news tips to sbtips@gmail.com.
Image: Envato Elements
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