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Roblox officially has its own creator box, the company says Fast company In an exclusive announcement.
While the company previously offered a fund for game makers and designers, the expanded $35 million fund will include developer studios and users who want to build things beyond server gaming — and one of the first partners is a short-form video service, pushing into the social media scene.
“The newly named Creator Fund, formerly known as the Game Fund, is one of many programs we have in place to support creators as they build next-gen experiences on Roblox,” says Matt Curtis, Vice President of Developer Relations at Roblox. Fast company. “We are pleased to announce that, with this development, Roblox is expanding the types of content funded by the program, bringing new opportunities to the Roblox creator network around the world. Our Creator Fund allows more creators and intellectual property rights holders to join the program with Staying true to its original mission of empowering creatives who want to build something that never existed before.
Roblox joins a long list of tech companies vying for creators’ attention. When Instagram Reels launched in 2021, Meta offered creators rewards of up to… $35,000 In an effort to grow the platform. Snapchat launched Creators Fund For independent music artists in 2022, which expanded last year. Some creative people have mentioned Make thousands of dollars a month with the Pinterest Creator Program. Although Tik Tok sunset It replaced its $1 billion Creator Fund in November last year with Another revenue sharing program Which encourages the posting of long videos on the platform.
Roblox, a metaverse platform that hosts user-created games, has offered money for “innovative play” projects, but the Creator Fund will expand to include projects beyond games. Additionally, those who receive funds will also be able to integrate IP from Roblox partners, including Paramount’s Nickelodeon Avatar: The Last Airbender. “Roblox’s vision for creators is to enable the creation of anything, anywhere, by anyone,” says Curtis.
Yevheniy Shestopalko received creator funding from Roblox as part of indie studio Neura Studios for his creation of Clip it, a socially supported short video creation tool for Roblox that looks similar to TikTok and Reels. With Clip It, users can create their own videos that include custom avatars, conversations, text, images, sounds and animations in their videos, as well as choosing from a library of backgrounds and animations. “Clip It is designed to make it easy to create and share short-form video content, allowing users to quickly create characters, create memes, follow fashion trends, and share stories,” he says.
Creators accepted into the Creator Fund will work closely with Roblox to define key project deliverables, obtain funding based on their progress toward milestones, and collaborate with internal experts, Curtis says. The fund will also be open to professional developer studios, independent students, and brands built on Roblox. Funds are available on a rolling application basis.
Roblox announced it will generate a record $741 million in 2023, an increase of 19% from the previous year. The platform, which was first launched in 2006, has made attempts to keep up with its users. The company began inviting users to build “Mature experiences” to more than 17 users in June last year, and it was released High-end cooperation With brands and celebrities alike to suit the growing demographic. CEO David Baszucki even claimed last year that he wants Roblox to become a game Dating app In his right. The site has more than 71.5 million daily active users as of this month, according to data provided by Roblox, with nearly half of its users identifying as Gen Z.
This is part of the drive to expand Roblox’s reach. The site has already proven it’s more than just games – last year, users took to the virtual street to protest in support of it Palestiniansand activities such as Virtual concerts had become Viral moments Connected. “As a platform, Roblox has really evolved beyond gaming, and its user and creator communities have expanded over the past few years,” says Curtis. “So, we’re creating new opportunities to fund creators who create new types of content for this purpose.”
Many of the games developed on Roblox were created by the palaceThis is due to the young demographic, and over the years that the company has encountered CriticismsShe accused her of financially exploiting her underage fan base by not paying them for their contributions. The Toy Fund was introduced in 2022, and last year, the company invested another $15 million to promote educational gaming through its Roblox Community Fund.
There are other ways for creators to make money on the platform as well. Users can monetize their games via in-game purchases and ads. Sales and resale of symbolic clothing and accessories also prove this Profitable opportunities For creators, with some earning nearly $90,000 a month from digital earrings and fur capes for user avatars.
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