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Tide is intensifying his plans Trying to compete with their fellow music players. The platform removes the HiFi Plus and HiFI tiers to create one individual plan called Tidal. The new option will save everything Plus users pay for $20 per month for $11, the same price as the individual Spotify and Apple Music plans. It seems Tidal can no longer justify asking people to pay an extra $9 when its competitors offer similar perks for less (the company notably laid off 10 percent of its employees in December).
The new single tier will include Dolby Atmos, HiRes FLAC, and lossless audio for over 100 million songs. Apple Music also offers lossless audio, but that puts Tidal ahead of Spotify, which hasn’t rolled it out yet. There’s a small catch for existing HiFi Plus subscribers: Tidal’s DJ integration feature is now a DJ extension — which will cost subscribers another $10. Anyone who has used the DJ integration in the last 90 days will have the extension automatically added to their new plan when the tier overhaul goes into effect on April 10. Notably, Tidal’s family plan will also be condensed to just one option, which is a $17 offer instead of a $17 offer. HiFi Plus is priced at $30 per month.
Although the changes are generally considered a good deal for Tidal subscribers, the music player is getting rid of multiple options — including the free tier. Effective March 4, Tidal has also removed the discount for newly signed up military members and first responders. Existing free tier subscribers will have to pay the full price starting April 10, while military personnel and first responders who already use Tidal will have to make the switch starting June 10. Students who use Tidal will keep their $5 monthly rate.
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