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Apple recently made major changes to how it operates its platforms in order to comply with a major new technology regulation in the European Union known as the Digital Markets Act (DMA).
After weeks of unveiling new — and often controversial — policies, Apple has decided Announce One of its biggest DMA-inspired moves through Tuesday: web distribution.
This means that Apple will allow app developers to do so to publish Their iOS apps for iPhone and iPad users are available directly through developers’ websites.
Vision Pro apps are now visible on Apple’s App Store website
Additionally, developers will be allowed to link to external pages within their apps without having to follow Apple’s guidelines or templates for discounts, promotions, and other deals. Companies that choose to create an “alternative marketplace” will now be allowed to distribute their own apps only through those platforms.
Apple announced these new additions to EU policy in an update on Tuesday titled “More Options for Apps Distributed in the EU.”
The way apps are distributed on iOS in the EU will change forever
Apple first Announce It made sweeping changes to its App Store model earlier this year in preparation for the DMA. A new EU regulation officially came into force last week and forces big tech companies, known as “gatekeepers,” to open up their underlying platforms to third parties in order to stimulate competition.
Apple introduced a slew of DMA-inspired changes spanning all aspects of iOS, but the App Store changes were easily the most significant. Because of DMA, Apple can no longer monopolize the distribution of apps on iOS through the App Store. Apple complied by allowing App Store competitors, known as “alternative marketplaces,” to distribute apps on iOS devices. Developers who release these apps in these markets will not need to follow Apple’s App Store content policies or participate in Apple’s App Store revenue sharing model.
However, their new App Store policies were Widely criticized By its peers in the technology industry. Under Apple’s DMA-inspired changes, app developers who agree to the company’s new terms allowing “alternative marketplaces” will end up being charged a fee for the underlying technology of €0.50 for each first annual installation over 1 million installs. This means that for the first time, developers can owe money to Apple without getting any revenue from its apps.
However, these latest updates from Apple are a step in the right direction but there is more Strict requirements For developers who choose to distribute their applications in this way.
Apple will still require developers who distribute their apps from their websites to be enrolled in the Apple Developer Program. Additionally, Apple says these developers must have been in “good standing in the Apple Developer Program for two continuous years or more, and have an app that received more than 1 million annual debut installs on iOS in the EU in the previous calendar year.” Apple will also require these developers to assume responsibilities typically reserved for app distributors, such as handling government requests and staying in contact with Apple regarding potential issues such as fraudulent or illegal behavior related to the apps.
However, one major drawback is that apps distributed directly via the developer’s website are still subject to controversial underlying technology fees.
Of course, only EU app developers are covered by the new iOS app distribution policies. Everyone still has to go through Apple’s official App Store.
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