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TikTok today announced the expansion of its Effect Creator Rewards monetization program to more regions and lowered its payout threshold. The program, which launched in May 2023, rewards creators for the effects they create through TikTok’s augmented reality development platform, Effect House. TikTok is also updating the program’s payment model, where creators will now only receive rewards for effects used in public videos.
The program is expanding to include 33 more regions, including Argentina, Austria, Bahrain, Belgium, Belarus, Chile, Colombia, Czech Republic, Denmark, Ecuador, Egypt, Greece, Hungary, Israel, Kazakhstan, Kuwait, Mexico, Morocco, New Zealand and Norway. Oman, Peru, Portugal, Qatar, Romania, Saudi Arabia, South Africa, Sweden, Switzerland, Taiwan, Thailand, Turkey, and Uruguay. Effect Creator Rewards are now available in a total of 53 regions.
Previously, creators needed an influence to be used in 200,000 eligible videos within 90 days for the influence to start collecting rewards. Now, each effect only needs to be used in 100,000 eligible videos to start earning rewards. When TikTok first launched the program last year, creators needed an effect that could be used in 500,000 videos in order to start earning rewards. The company reduced the number to 200,000 in October. Today’s update makes eligibility requirements much lower than the initial requirements for the program.
As for the updated payment model, only effects used in eligible public videos will be eligible to collect rewards, while in the past, eligible videos also included private videos. TikTok acknowledges that creators can expect their influences to receive fewer videos that qualify for Effect Creator Rewards due to this change, but to make up for this, it is moving away from the flat fee model and will follow an RPM (revenue per mile) model.
With the new model, creators collect rewards based on the total of eligible videos that used their influence within the first 90 days, the company told TechCrunch. When Influence reaches 100,000 unique public videos posted, the Creator will begin collecting rewards and will continue collecting rewards for each additional eligible video until the end of the 90-day period, or until they reach the reward cap. The change applies to all effects published from today onwards, while all effects published before today will continue to follow the previous payment and requirements model.
Since launching the program last year, TikTok says some creators have reached the payout cap of $14,000 per influence and $50,000 per month.
Today’s announcement comes just days after TikTok announced that its revamped Creator Fund has increased total creator revenue by more than 250% over the past six months. The fund, which launched a year ago and replaced TikTok’s original $1 billion fund, will exit beta in the coming weeks.
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