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The Starbucks NFT rewards program will soon no longer exist.
In late 2022, Starbucks His toes retracted Enter the world of Web3 with the launch of the beta version of the new NFT rewards program, Starbucks Odyssey. It has remained as a closed, supported-only beta ever since.
However, according to A Recently updated FAQ On the official website of Starbucks Odyssey It seems The NFT rewards program will never leave beta. That’s because Starbucks is killing it.
The Starbucks x Stanley pink cup is priced at $200 on eBay. Shop these dupes instead.
What happens to Starbucks Odyssey?
On March 15, Starbucks added the following question to its FAQs: “Why are you terminating the Starbucks Odyssey Beta program?”
“The Starbucks Odyssey Beta must end to prepare for what comes next as we continue to develop the software,” Starbucks’ answer said.
According to the website, Starbucks Odyssey will officially end on March 31. Users in the closed beta had until March 25 to complete any remaining trips, which were “themed activities” such as online games and quizzes that enabled members to earn NFTs and rewards. points. The project’s Discord channel, a staple of any Web3 community, will close on March 19.
Starbucks shared its cryptocurrency ambitions in early 2022, when the market was still buoyant. During the Open Partner Forum that year, Starbucks CEO Howard Schultz attempted to stop the ongoing union campaign among its employees. One talking point Schultz used to try to get them excited about a future without an association with the company: NFTs.
“We’re going to be in the NFT space,” Schultz said Announce.
Cryptocurrencies have seen a slight rebound over the past few months, with the value of Bitcoin rising to a new all-time high. However, caution among retail investors remains beyond 2022 Encryption crash And FTX dies. Moreover, NFTs or non-fungible tokens We haven’t seen real signs yet Of potential counting In the same way that some crypto tokens have. Even social media platforms such as Facebook and Instagramthey removed NFT-related features they added in anticipation of the Web3 boom.
However, for those who viewed the Starbucks Odyssey rewards program as a big win for the NFT space, the move came as a surprise. In February, TechCrunch published a report interview With Starbucks Odyssey community leader Steve Kaczynski, who said he expects NFT brand building to expand. On Friday, Kaczynski subscriber That the coffee company was actually in the process of terminating the Starbucks Odyssey program and that he unfortunately lost his job as a result.
As for the Polygon blockchain-based NFTs offered as part of the program, Starbucks says users can continue to hold, trade, buy or sell them on the Nifty Gateway NFT marketplace.
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