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Tennessee has become the first US state to protect musicians from artificial intelligence that can clone and manipulate their voices, creating… Deep fakeswithout permission.
Tennessee Governor Bill Lee signed on Ensuring similarity to the Audio Visual Security (ELVIS) code. in law Thursdayadding unauthorized use of a person’s voice to Tennessee’s list of protected rights.
The ELVIS Act ensures that “no one will steal the votes of Tennessee artists,” Lee said advertiser At an event announcing the bill in January.
Tennessee Governor Bill Lee. Photo by Jason Kempin/Getty Images
Deepfakes are synthetic media that mimic voices, images, or other aspects of a person and use these features in new contexts. With the rapid development of generative artificial intelligence, deepfakes have spread, including… Viral pathway Featuring deepfake vocals by Drake and The Weeknd.
Related: Deepfake scams have become so sophisticated, you may start impersonating your boss and co-workers
Artists like Selena Gomez and Cher have Weigh On the “chilling” effects of deepfakes.
“I’m telling you, if you work forever to become someone — and I’m not talking about a famous person, the financial part — but an artist, and then someone takes it away from you, it seems like it should be illegal,” Cher said to News agency.
Recently, Taylor Swift’s likeness and voice were used in a False advertising campaign For Le Creuset cookware.
Related: Taylor Swift is the latest victim of AI deepfakes as Meta pulls false ad
The “speed, scale, credibility” and “reach” that non-technical Internet users now have to create hyper-realistic fakes “have all combined to create this magical brew,” said Matthew Ferraro, an attorney with WilmerHale LLP who is tracking. deepfake laws, Tell Bloomberg.
“People often talk about the slow and glacial pace of rulemaking, and this is an area where that’s not really the case,” Ferraro told the outlet.
Lawmakers in other states have taken steps to address misuse of AI, with at least 10 states in the US having enacted laws related to deepfakes. It became Minnesota The first country to Criminalization The use of deep fakes that could influence elections and Spreading false information.
Related: Artificial Intelligence deepfake video starring Harry Potter characters in a controversial fashion show…and even Elon Musk was surprised
Google and Universal Music are in talks to license artists’ melodies and voices for AI songs, according to a report in August the Financial Times.
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