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every year, Marvel and DC Commemorate the month of June with covers and stories Centered around a cast of LGBTQIA+ characters. That tradition continues this year, but in Marvel’s case, it’s taken a backseat thanks to messaging that was very badly flopped.
On March 21 (Thursday), Marvel revealed Book list It comes out in June. Most of them are associated with his arrival Blood hunt event, and many storyboards –X-Men #35, Amazing Spider-Man #52, Thor Immortal #12, And others – they have various “Pride Allies” covers. The title might make you think Marvel was celebrating Pride Month by focusing solely on allies — also known as “straight” — of the LGBTQIA+ team, which also happened on social media as you’d expect.
Fast forward to March 22 (Friday), where Marvel released a advertisement About the Pride variants: Specifically, the eight covers (four drawn by artists Betsy Cola and Davey Joe) will pair an LGBTQIA+ hero with a prominent straight character (with a primary focus on the former) “to showcase the spirit of Pride Month and embody the importance of strong allyship.” You can see one of these covers by Go below, which sees Northstar sharing the spotlight with Spider-Man.
On paper, there’s nothing wrong with this – DC does the same thing with Batman And Nightwing, for example, but these covers are only marked with the standard “Pride” marking. It also helps that DC can control the narrative by revealing its details Bring out the pride before the He seeks not the opposite. Furthermore, these covers are enhanced by another annual Pride anthology celebrating its own group of LGBTQIA+ characters, as well as a one-shot honoring the late Death Patrol writer Rachel Pollackwhich gave the publisher its first mutant hero in Quaggool.
Superheroes and weirdness They’ve always been linked together, and that’s part of the reason Robin exists. You can (and fans often do!) read what your listeners like Spider Man, Daredevil and others, either by pulling from comic book scenes or other versions of them found in films and games. Giving these heroes the title of “Allies” further complicates matters. What was likely an earnest attempt to celebrate Marvel’s audience demographic now has an alien air to it, made worse by the fact that it came straight from the source.
Marvel’s Pride Allies covers will run from June 5 to June 26.
Want more io9 news? Check when to expect the latest marvel, star WarsAnd Star Trek Releases, what’s next for DC Universe in film and televisionAnd everything you want to know about the future Doctor Who.
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