X/The report says Twitter usage has fallen by nearly a quarter since the Musk era began

that more in Robotsa It rises in Hate speechand content moderation Policies This is it Unevenly It is applied to users of the social media platform.

These are just some of the issues that have plagued Company X, formerly known as Twitter, since Elon Musk acquired the company in October 2022.

Now, nearly a year and a half later, Musk’s X appears to have done just that Lost Nearly a quarter of the user base.

According to new data from third-party mobile analytics firm Sensor Tower, the number of daily active mobile app users for X in the US has dropped by 23 percent since November 2022. This will be the first full month that X has operated under Musk’s supervision.

When looking at annual data, the number of mobile app users in the United States is 18 percent lower than it was just one year ago.

As of last month, there were 27 million daily active users on the X mobile app in the United States

X on the decline?

According to Sensor Tower research, as first reported by NBC NewsX had “the largest decline in active users compared to its peers.”

The contrast between X’s competitors on social media is blatant.

The tweet may have been deleted

Next to Musk’s The usage base of popular short-form social video apps has fallen 9.5 percent since November 2022. Instagram is down nearly 4.5 percent, Snapchat is down nearly 2 percent, and Facebook is down less than one percent.

“This decline in active users of the X mobile app may be driven by user frustration with explicit content, general technical issues with the platform, and the growing threat of short video platforms,” Sensor Tower said in its research.

The most surprising decline in X usage appears to have occurred over the past summer. Within two months, Musk announced two of the biggest changes to the platform: Musk started July 2023 with Rate limiting Then Twitter users, which puts a limit on the number of times they can reload their Twitter feed and limits the number of tweets they can view in a day. Then, in August 2023, Musk began ridding the platform of his Twitter branding, dropping the famous bird logo as well as the name “Twitter” and replacing With “X”. At that time the researchers I noticed X App Store downloads were immediately negatively impacted by the name change.

By September last year, X had already lost more than 17 percent of its mobile app users in the United States according to Sensor Tower.

X questions the results but doesn’t prove much

Musk’s platform addressed Sensor Tower’s findings and the NBC News report via a public statement posted by X’s official account, @XData.

X says the report “incorrectly claims that fewer people use X today than before.”

The tweet may have been deleted

The statement goes on to note that the report “is based solely on estimates from @SensorTower, which does not have access to actual data from these platforms and does not include mobile.”

Mashable should note that Sensor Tower’s estimates are based solely on mobile user data via the platform’s official app, so they include mobile estimates. Maybe X is trying to point to the mobile phone Web Use through a mobile web browser, which Sensor Tower does not take into account.

X’s statement concluded with a “too long; I didn’t read it” summary: “tl/dr: Both our own data and self-reported data from other platforms tell a different story.”

X did not provide any data or evidence to refute the report or support its claims.

In an unrelated post published before the Sensor Tower report, the XData account claimed that X had “250 million people using X every day” and “550 million people visiting Global City Square every month.”

However, based on data Musk posted to his account shortly after he acquired the company in November 2022, X was attracting roughly 260 million daily active users at the end of that month. If the latest stats posted by @XData represent X’s daily active users, this would be it Prove that there is a decline In users on X.