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Say goodbye to your best friend’s Auntie Neighbor’s Disney+ account. Disney CEO Bob Iger said meeting with CNBC The streamer is cracking down on password sharing around the world this summer. The company enacted the same restrictions for Canadian subscribers last fall.
The move is not surprising, as Disney CFO Hugh Johnston shared the plan during an earnings call in February. “Paid engagement represents an opportunity for us. It’s an opportunity that our competitor is clearly exploiting, and it’s an opportunity that’s still ahead of us. We have some very specific actions that we’ll be taking in the next couple of months.” Disney-owned Hulu began its own crackdown on password sharing on March 14, and both streamers’ terms of service explicitly prohibit people from using other customers’ login information (although its recent announcement suggests Disney is already prepared to enforce it). .
The streamers across the group are restricting password sharing, and this seems to be working – for them, not us. According to analytics firm Antenna, Netflix subscriptions in the United States increased by 102 percent during the first four days after the rule went into effect, compared to the previous 60 days. There was an average of 73,000 new sign-ups per day, far outnumbering cancellations. Max will also begin restricting participation this year, and will fully crack down in 2025.
Disney+ will begin its campaign in some countries next June, and will expand to a second wave of countries in September. It’s not yet clear which group the US belongs to, but Disney will likely provide details as the dates get closer. Disney+ currently costs $8 per month with ads and $14 per month for ad-free viewing.
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