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Meta is moving forward with its efforts to make its AI-powered products available to more users. Apart from testing the Meta AI chatbot with users in countries like India on WhatsApp, the company is also experimenting with placing Meta AI in the Instagram search bar for both AI chat and content discovery.
A search query in the search bar leads you to a live chat via Meta AI, where you can ask questions or use one of the pre-loaded prompts. The design of the quick screen prompted Perplexity AI CEO Aravind Srinivas to point out that the interface uses a similar design to the startup’s search screen.
But beyond that, it can also help you discover new content on Instagram. For example, Video about topics A user’s post notes that you can click on a prompt like “Beautiful Maui Sunset Reels” to search for reels related to that topic.
Separately, a few users TechCrunch spoke with were able to ask Meta AI to search for Reels suggestions.
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This means that Meta plans to leverage the power of generative AI beyond text generation and use it to surface new content from a network like Instagram.
Meta confirmed its Meta AI trial on Instagram with TechCrunch. However, the company did not specify whether it is using generative AI technology in the research.
“Our AI-generated experiences are in development at various stages, and we are publicly testing a bunch of them in a limited capacity,” a Meta spokesperson told TechCrunch.
You can find on him of posts About Instagram search quality. Therefore, it would not be surprising if Meta wanted to use generative AI to improve search.
Also, Meta wants Instagram to have better discoverability than TikTok. Last year, Google introduced a new feature to display results from Reddit and TikTok. Earlier this week, reverse engineer Alessandro Paluzzi noted on X that Instagram is working on it An option called “Visibility outside Instagram” To potentially display posts as part of search engine results.
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