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As if the Windows 11 experience wasn’t commoditized enough, Microsoft has begun testing ads within the Windows 11 Start menu, a change rolled out to users within the Beta channel in the US.
Windows 11 update fixes defect #147. That’s why I switched to macOS.
Specifically, these ads will promote apps available in the Microsoft Store and will appear in the Recommended section of the Start menu. According to a Microsoft blog postThese targeted ads are only available to Windows Insider users and exclude commercially managed devices.
Although Microsoft enables these ads by default, users have the option to disable them via the Settings menu. Since the features are only in testing, user feedback can go a long way in influencing their future inclusion in official Windows 11 releases.
Embedding ads into the operating system is nothing new for Microsoft. Previous instances in Windows 10 included promotional content On the lock screen And the Start menu. Within Windows 11 specifically, Microsoft Tried ads in File Explorerwhich was later discontinued in beta versions thanks to less positive reviews.
Thus, this latest test is a continuation of Microsoft’s exploration of integrating ads within its platform, signaling a potential shift toward a more comprehensive ads strategy in future iterations of Windows.
Does anyone want this? No. Is this the future we are heading towards? probably!
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