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YouTube’s war with ad blockers isn’t over, it’s over the focus On devices that allow ad-free viewing on mobile this time. Google-owned video platform has Announce It’s strengthening [its] Enforcement on third-party apps that violate their Terms of Service, “specifically ad-blocking apps.” She’s talking about mobile apps that you can use to access videos without being interrupted by ads. When using an app like this, you may experience buffering issues or an error message saying “The following content is not available in this app.”
The service says its terms don’t allow third-party apps to turn off ads “because that prevents the creator from getting rewarded for viewership.” As it has been doing for the past few months since it started cracking down on ad blockers, YouTube suggests signing up for a premium membership if you want to watch without ads. YouTube Premium will cost you $14 per month.
Last November, YouTube told us it had “launched a global effort to urge viewers with ad blockers to allow ads on YouTube or try YouTube Premium for an ad-free experience.” It’s started showing pop-ups whenever an ad blocker is used telling you it’s against the website’s terms of service. Shortly after that, you can only play up to three videos with the ad blocker before you can’t load any of them. Google also later admitted that if you have ad-blocking software, “you may experience suboptimal viewing,” such as having to wait longer before a video loads.
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