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An online game that immerses players in worlds created by them and other players, has just achieved a record number of users – and an all-time high in hours played.
Roblox Announce It announced its financial results for the January-March period of this year on Thursday and reported that it had increased the number of daily active users to 77.7 million, which was 17% higher than at the same time last year.
The number of hours players spent actively playing the game also increased by 15% to 16.7 billion hours during those three months.
Roblox registration page. Image source: Gabe Jones/Bloomberg via Getty Images
Roblox also reported an average of 15.6 million unique paying customers per month, a 13% increase, and noted that each customer paid nearly $20, or exactly $19.68, an increase of 6%.
However, the company says it is “working hard” to achieve higher growth. behind To 20% on an annual basis for the last quarter.
Related: A teenager has turned his Roblox venture into a multi-million dollar business – and now he’s working with Karlie Kloss and Elton John
“We’ve begun experimenting with changes to our AI-based detection algorithm and positioning of different types of content on the home page,” said David Baszucki, founder and CEO of Roblox. “We have reintroduced platform-wide events such as Hunting: First Edition. We continued to improve the quality and performance of our app and experiences.”
It was Roblox stock down 23% After the earnings announcement, the worst decline in more than two years.
Related: What my kids’ Roblox addiction taught me about the Metaverse
Roblox has seen tremendous growth since its inception in 2006, but what is the right platform for someone who’s never played before? Why is it so popular?
What is Roblox?
Roblox is a free 3D gaming platform that allows users to play games created by other users or create their own with friends. They can also talk to their friends through chat while playing the game.
common Includes role playing games on Roblox Brookhaven RBwhich takes place in the city, and Royal HiA school-themed game.
Roblox is gone general In 2021.
What is Robux?
Robux is the digital currency used in Roblox. Although the game is free-to-play, players can purchase Robux to upgrade their avatars, unlock special features, and access certain games.
Players can buy Robux from Roblox website Or through a gift card.
$0.99 It equals 80 robux.
Why is Roblox so popular?
Roblox was the first Released in September 2006, making the game older than most of its user base. From December58% of Roblox players were under 16 years old, and one in five users were under 9 years old.
The game was 13.5 million Users as of 2012.
The rise of YouTube and game streaming pushed Roblox into the mainstream in 2017 as YouTubers and streamers became They registered themselves Play the game in front of large crowds.
It may be an epidemic Reinforced The reach of Roblox, especially to younger audiences.
Early roblox game Game trailer From November 2006 shows how far the game has come in 17 years.
How does Roblox plan to continue growing?
the The majority of Many of Roblox’s users are children or teens, but the company is working to expand its user base CNN.
Wall Street analysts told the publication that Roblox needs to demonstrate new sources of revenue growth.
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