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Countertop displays organize a collection of items for your customers to browse and make selections. They help boost visibility and sales, as well as keep your inventory organized.
By placing a countertop display near checkout counters, the chances of customers making impulse purchases increase dramatically. Countertop displays can also help increase brand awareness by highlighting key features of the products being displayed. This can help promote your brand online and off.
Countertop displays come in a wide range of sizes, styles, and materials, and only you can decide which one suits your business best. If you’re looking for countertop displays, here are a small number of styles and materials to give you an idea of what’s available.
What is a head-up display?
A countertop display is a visually attractive presentation on a counter, usually containing smaller items that are offered as impulse purchases. However, counter displays can be used to display any type of product – not necessarily just impulse purchases. Due to its compact design, the countertop display can be placed in the most strategic locations in your store, café or other business to put your merchandise center stage.
Furthermore, a countertop display is an excellent technique for merchandising your items because it places your merchandise at the optimal height to attract customers’ attention. Counter displays at eye level will ensure your products are visible.
Benefits of countertop displays
- Enhances the brand: Countertop displays can help reinforce your brand in many ways. Displays strategically placed in front of the customer or visitor help the brand stay in the customer’s mind. Because these displays are so versatile, you can easily reconfigure your graphics and marketing messages, creating a specific display for each audience you are trying to reach. They are more visible and are a perfect 24/7 marketing tool.
- comfort: Your sales approach should be based on providing comfort to your customers. The reason is simple, if a customer can get your product relatively easily, they will buy. You don’t need to create additional obstacles for your customers to find your product.
- Customization: Use stickers, banners, paint, or anything else you can think of to personalize your displays. You may want it to stand out from other store fixtures, because it is intended to display specific products.
- Increase revenue: Business is all about increasing revenue, and retail display platforms can impact how people buy. They help boost in-store purchases, putting you in a better position to take advantage of additional sales.
- Low investment: Most displays come at a relatively low price and can generate more revenue. Purchasing one or a few displays to display products and attract customers’ attention can boost your sales and brand awareness.
Countertop Display: The Best Picks for Your Business
Torch displays rotating counter display stand
Not only are Torched Displays 3-Tier Wooden Stand Up Displays attractive, they also allow you to display a wide variety of merchandise without taking up a lot of space. Available in wood and ebony finishes, this stylish stand rotates 360 degrees at its base for maximum visibility.
You can display a wide variety of merchandise on the large 4.15″ wide shelves with clear front pockets. There are a total of 12 window shelves. Stand measures 9.25″L x 9.25″W x 17″H without head, or 21″ with tip.
Torch displays rotating display stand, 3-tier display rack with four sides
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Double-sided head-up display from SSWBasics
This basic spring clip counter holder is perfect for impulse purchases at the checkout counter. Keep bags of chips, pretzels, or other packaged items in your point-of-sale area. Or have multiple of these displays so more merchandise takes center stage.
This metal rack holds 32 clips and measures 9″ wide x 10″ deep x 24″ high. It weighs 12 pounds and has an elegant white color.
SSWBasics Spring Clip Top Stand, Double Sided Checkout Counter Display
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SNACKCAR MIND READER COUNTER SCREEN
The Mind Reader SNACKCAR is a two-level, 360-degree circular display that allows users to browse a variety of items. This unit is made of food-safe plastic, comes in at 14 x 14.5 inches and offers 12 holes at the top and a large open bottom.
Weighing just three pounds, it is an ideal surface for small spaces and can allow users to stack almost anything. This includes disposable coffee and tea cups, lids, utensils, chips, protein bars, disposable coffee pods, and more.
Mind Reader SNACKCAR Supreme Snack Organizer, 14 x 14.5 Round, Black
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MyGift Clear Glass and Brass Display Case
This display box provides a decorative way to display your products. The brass and glass body has 6 separate cubes in which you can place jewelry, makeup or small trinkets. The hinged top lid comes with a latch and metal chain to prevent the lid from swinging back too far.
Approximate dimensions are 2.25″H x 9.0″W x 6.25″D, and it weighs 2.29 lbs.
MyGift Decorative clear glass and brass metal frame displays 6 compartments
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Masqudo acrylic display shop fixtures
The Masqudo Acrylic Display Stand is a simple and effective tabletop display rack. You can maximize your countertop space by using the 2-in-1 stand as a three- or four-tier display. This design allows you to quickly place almost any small item you want your customer to see and buy in your store.
The screen measures 12 x 9 inches and weighs 3.9 pounds. It is made of sturdy acrylic material and requires no tools to set up.
Masqudo 2 in 1 Acrylic Shop Fixture Display Stand
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Countertop Spinner Table Top Display for Retail – Change image – product is black
This is a classic table top rotating shelf display with three levels. The layers are adjustable to allow you to accommodate products of different sizes. There are 24 hooks and three layers in total, and the holder rotates 360 degrees.
It comes in at 2.5 pounds, and you can adjust the height up to 20.8 inches. It is made of sturdy black metal and will fit well with other store fixtures.
2 tier/3 tier silver metal display stand for mall, showroom and retail store
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FixtureDisplays Wire shelf for counter display
This three-shelf open space display rack has room for many products and is ideal for the checkout counter in convenience stores, retail stores or cafes. This metal rack weighs eight pounds and measures 23 x 23 x 13.3 inches, and you can remove the shelves to create more space for larger items.
These counter displays are shipped flat to save on shipping costs. The shelves are removable, and there are levelers to stabilize the feet so it doesn’t tip over on the table.
FixtureDisplays Store Fixtures with 3 Open Shelves
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11-compartment coffee display for mind reader
This one-piece coffee spice organizer is made of food-safe plastic and is the perfect solution for keeping your coffee beverage supplies organized and in one place. Two layers allow you to store cups as well as sugar packets, tea bags, stirrers and more. Alternatively, it can be used in soda fountains or other snack areas.
This counter display measures 9.8″L x 18.19″D x 6.57″H and weighs only 2 lbs.
11 compartment mind reader table top display for coffee shop
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VIVO 3 Tray Acrylic Display Case
Display your baked goods with this VIVO display. It consists of 3 sturdy, removable shelves and 1 set of doors, keeping your baked goods protected and allowing for self-service when necessary.
This display is made of durable clear acrylic, so your items will have maximum visibility. Tailgate locks and key are included. VIVO offers a 1-year manufacturer’s warranty on this rack.
VIVO 3 tray countertop commercial pastry display with removable shelves
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Four-tier acrylic display rack with lights
These 4-shelf display shelves have an extra element – they light up. Available in clear and pink. Blue or yellow lights, this rack can highlight sweets, jewelry, candles or any item you wish to display. You can also choose not to use lights.
This shelf is made of durable acrylic and features a clear design. Each acrylic shelf is 12″ long and 3.15″ wide, the height between 2 tiers is 2″, and the total height is 6″.
Layered clear acrylic stand for display with light
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What to look for in counter displays
When selecting countertop displays for our recommendations, we carefully evaluate different aspects to ensure that we offer options that are not only practical and aesthetically pleasing, but also versatile and durable, suitable for different business and retail environments. Below is our evaluation process, illustrated with a scale of importance for each factor:
- Display size and capacity:
- Importance: 9/10
- It is very important that the screen be the right size for your worktop space and have enough capacity to display a variety of items without clutter.
- Visibility and accessibility:
- Importance: 9/10
- The display should be designed to make the products easily visible and accessible to customers, enhancing their shopping experience.
- Material quality and durability:
- Importance: 8/10
- Durability is key, so we look for displays made from high-quality materials that can withstand regular use.
- cleverness:
- Importance: 8/10
- Displays that can accommodate different types of products or that can be easily adapted to different items provide greater utility.
- Design and aesthetics:
- Importance: 7/10
- The aesthetic appearance of the display should enhance the product display and be in keeping with the overall design theme of the store.
- Easy assembly and disassembly:
- Importance: 7/10
- Displays that are easy to set up, modify and move are preferred, especially in dynamic retail environments.
- Security features:
- Importance: 6/10
- For high value items, security aspects such as locking mechanisms can be important.
- Maintenance and cleaning:
- Importance: 7/10
- Your display should be easy to clean and maintain, ensuring that it remains attractive and healthy over time.
- Cost effectiveness:
- Importance: 7/10
- We balance cost, functionality and quality, and aim to find options that provide good value for money.
- Environmental sustainability:
- Importance: 6/10
- Where possible, we consider using environmentally friendly materials or displays that provide sustainable benefits.
- Brand reputation and customer support:
- Importance: 6/10
- We take into account the manufacturer’s reputation for quality and availability of customer support.
Our goal is to recommend displays that effectively display products, are practical for commercial use, and contribute positively to the retail environment.
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