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Instagram is working on a feature that will recommend Reels to you and your friend based on the videos you’ve shared with each other and your individual interests. Reverse engineer Alessandro Paluzzi Discover the feature, which is called a combination. Instagram confirmed TechCrunch They’re testing Blend internally and haven’t begun testing it publicly. It may be that Blend never sees the light of day, though it’s always interesting to see what ideas Instagram gets to grips with.
The platform hasn’t revealed further details about how Blend will work, though the idea seems to be that Instagram users and one of their best friends will discover new Reels together rather than one person finding a video they like and sending it to the other via direct messages. It would make sense for Blend to have an indicator that the other person has already watched a particular clip so that the two people with access to the feed can start chatting about it.
TikTok doesn’t have a feature along these lines, e.g TechCrunch notes, so Blend could give Instagram an advantage when it comes to people who like to watch short videos together. As with many other features offered by platforms like this, Blend seems to be primarily about increasing engagement.
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