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WhatsApp is testing Meta AI, its large chatbot that runs on a language model, with users in India and some other markets, signaling its intentions to leverage its massive user base to expand its AI offerings.
The company recently began testing the AI-powered chatbot, which has so far been available in limited markets including the US, with some users in India, many said. India, with more than 500 million WhatsApp users, is the largest market for the instant messaging service.
Meta confirmed the move in a statement. “Our AI-generated experiences are in development at various stages, and we are publicly testing a bunch of them in a limited capacity,” a Meta spokesperson told TechCrunch.
Meta unveiled Meta AI, its general-purpose assistant, in late September. The AI-powered chatbot is designed to answer users’ queries directly within chats as well as provide them with the ability to create photo-realistic images from text prompts.
WhatsApp’s massive global user base, with over 2 billion monthly active users, provides Meta with a very unique opportunity to scale its AI offerings. By integrating Meta AI into WhatsApp, Facebook’s parent company could expose its advanced linguistic model and image generation capabilities to a massive audience, potentially dwarfing the reach of its competitors.
The company separately confirmed earlier this week that it will launch Llama 3, the next version of its large open-source language model, within the next month.
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